The Kendal-based Wainwright Society has announced the Great North Air Ambulance Service as its main beneficiary for 2018.
Funds raised will be used to buy the latest ultrasound machines for use by doctors and paramedics in the fleet of three helicopters.
A society spokesperson said: "It is the skills of the trauma team on board that really make the difference to the patient.
"With a doctor on board on 99 per cent of its shifts advanced treatments can be carried out on scene, well before the patient arrives at hospital.
"The specialist aircrew paramedics also bring a range of treatments with them that gives the patient the best chance of recovery".
Currently, GNAAS uses first-generation ultrasound equipment and it is hoped that the funds raised by The Wainwright Society will be sufficient to supplement this with the latest ultrasound machines.
The cost of three of these, one for each helicopter in the fleet, is approximately £10,000.
Grahame Pickering MBE, chief executive of GNAAS, said: “We are committed to driving forward the standards of pre-hospital healthcare, but we can only do that with the support of the communities we serve.
"Having the support of The Wainwright Society means we can introduce new technology which will improve patients’ outcomes.
"We look forward to working with members and showing them how their fundraising is making an impact.”