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Seasonal Campaign Asks Are You 'Winter Ready'?

A campaign has been launched across Cumbria, to encourage every resident to make sure they're ready for winter.

Social media will be used as the main way of getting message across, including on how best to plan for emergencies, health advice, and how to stay safe on the roads.

As a new website has also gone live, which you can find here.

Councillor Keith Little, Cumbria County Council Cabinet member for Highways and Transport, said: “Flooding has had a huge impact on many of our communities, particularly during the winter of 2015. 

"Much has been done to protect Cumbria from flooding and the county council is continuing to work hard on the recovery programme to repair flood damaged infrastructure, including roads and bridges.

“We are also continuing to work with local communities to help them become more resilient. 

"Last winter the county council worked with our partners to launch a Winter Ready campaign which included a dedicated website to provide a one-stop source of information and advice to help residents and businesses prepare for winter.

“The campaign was well received in the county and we have now updated and refreshed the website. 

"We will also be promoting this key information to people through all of our social media platforms, which can play a key role in helping us keep people informed and up to date.”

Environment Agency Flood Manager Andy Brown added: “The #WinterReady campaign in Cumbria is a great example of how we are working together to provide residents and businesses with support, local information on how to be more resilient and prepared for the winter weather. 

"The Environment Agency and our partners as members of the Cumbria Strategic Floods Partnership (CSFP) together have launched the new website, which provides people with a single place to access the information they need to better protect themselves and get the latest information.”

The campaign has been developed, and is supported by, a wide range of partners including Cumbria County Council, the six District Councils, Cumbria Community Foundation and the Environment Agency.


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